Watch This: OK Go: This Too Shall Pass

OK Go – This Too Shall Pass from OK Go on Vimeo.

With the launch of Of the Blue Colour of the Sky OK Go released a video featuring a cast of two hundred, including the Notre Dame marching band performing the band’s song “This Too Shall Pass”. Unfortunately, embedding was disabled on the YouTube video. The clip is now available on Vimeo and lead singer Damien Kulash offers explanation:

“As for the issue of geoblocking, we’re incredibly upset that the youtube versions of our videos can’t be embedded. Just one more example of major labels accelerating their own demise. We (and every individual band out there) have exactly zero leverage in this particular battle, however. So we post to other sites as well. The TTSP video will be on vimeo today. This kind of fragmentation means we’ll probably never see the likes of 50 million hits on a single posting ever again, but who cares? Perhaps it’s your passion to sit here and count the numbers, but ours is to make things that we’re proud of. And the TTSP video is great. (As is the song, in my admittedly prejudiced opinion).”